TAG Heuer combines the initials of “Techniques d’Avant Garde” and the founder’s surname.
TAG Heuer S.A. is a Swiss luxury manufacturing company that designs, manufactures and markets watches
TAG Heuer began as Uhrenmanufaktur Heuer AG, founded in 1860 by Edouard Heuer in St-Imier, Switzerland. In 1985 TAG Group purchased a majority stake in the company, forming TAG Heuer. In 1999 French luxury goods conglomerate LVMH bought nearly 100 percent of the Swiss company.
We only carry authentic, genuine fine watches and make sure to inspect all of them for authenticity.